Who makes Downy? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $14.0M est./mo
- Trend
- Stable
- +8%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.8 ★ · 438,175 reviews
- Who sells it
- Mostly one seller
- Top seller has 95% of units
Downy estimated monthly revenue on Amazon
Our read on Downy
Downy ranks 1 of 43 brands in Fabric Deodorizer, part of Health & Household, with 48% of the category's estimated revenue. In September 2026 its estimated revenue was $14.0M on 939,000 estimated units, up 6% from $13.2M in June 2026, and the trend reads as Stable. It has 161 products selling and an average rating of 4.8 across 438,175 reviews. Its best-selling listings, Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster at 113,000 units per month, Downy Liquid Fabric Softener at 86,000, and Downy Unstopables in Wash Scent Booster Beads at 58,000, each carry a 4.8 rating. Sales are concentrated: Amazon accounts for 95% of units, among 44 sellers in total.
Top Downy products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster | 4.8 ★1,995 reviews | 113,000 | Check price on Amazon |
| Downy Liquid Fabric Softener | 4.8 ★42,509 reviews | 86,000 | Check price on Amazon |
| Downy Unstopables in Wash Scent Booster Beads | 4.8 ★129,223 reviews | 58,000 | Check price on Amazon |
| Downy Light Laundry Scent Booster Beads, Ocean Mist Scent, 24 | 4.8 ★21,922 reviews | 42,000 | Check price on Amazon |
| Downy Free & Gentle Liquid Fabric Softener | 4.8 ★9,694 reviews | 26,000 | Check price on Amazon |
| Downy Light Laundry Scent Booster Beads, Orange Blossom Scent | 4.8 ★21,903 reviews | 25,000 | Check price on Amazon |
| Downy Rinse Laundry Odor Remover | 4.7 ★9,168 reviews | 19,000 | Check price on Amazon |
| Downy Ultra Soft Fabric Softener Liquid | 4.8 ★60,175 reviews | 17,000 | Check price on Amazon |
| Downy Fabric Softener Dryer Sheets | 4.8 ★33,236 reviews | 16,000 | Check price on Amazon |
| Downy Gentle Soft + Fresh Fabric Softener Liquid | 4.8 ★1,151 reviews | 16,000 | Check price on Amazon |
Who sells Downy
- Amazon95%
- Nehemiah Brands2%
- Office&Grocery<1%
- Lone$tar Deal<1%
- NR SONA CORP<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 43
Rank 1 of 43 brands in Fabric Deodorizer by estimated revenue in September 2026, with 48% of the category.
Frequently asked questions
Who makes Downy?
Downy is the brand name on 161 products we tracked on Amazon in September 2026 mostly in Fabric Deodorizer (Health & Household). The largest seller of Downy products that month was Amazon, with 95% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Downy sell on Amazon?
Downy sold an estimated $14.0M on Amazon in September 2026, about 939,000 units. That is +6% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Downy's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster (about 113,000 units); 2. Downy Liquid Fabric Softener (about 86,000 units); 3. Downy Unstopables in Wash Scent Booster Beads (about 58,000 units).