Who makes DOONA? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.3M est./mo
- Trend
- Declining
- -14%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 26,558 reviews
- Who sells it
- Mostly one seller
- Top seller has 95% of units
DOONA estimated monthly revenue on Amazon
Our read on DOONA
DOONA is a large brand in the Infant category within Baby Products, ranking 2 of 19 brands with an estimated 17% of category revenue. Estimated revenue was $2.3M in September 2026, on estimated sales of 7,700 units. That is down 18% from $2.8M in June 2026, and the trend over the last 2 months is labeled declining at -14%. We have 4 months of data. The brand has 25 products selling, led by the Doona Car Seat & Stroller, Nitro Black at 1,500 units per month. Sales are concentrated, with Huppins accounting for 95% of units and Lullaby Baby for 5%. The average rating is 4.7 across 26,558 reviews.
Top DOONA products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Doona Car Seat & Stroller, Nitro Black | 4.8 ★15,319 reviews | 1,500 | Check price on Amazon |
| Doona LATCH Base | 4.9 ★2,569 reviews | 940 | Check price on Amazon |
| Doona Travel Bag, Black | 4.5 ★411 reviews | 540 | Check price on Amazon |
| Doona Snap-on Storage | 4.7 ★1,808 reviews | 540 | Check price on Amazon |
| Doona Liki Trike S3, Desert Green | 4.6 ★1,337 reviews | 400 | Check price on Amazon |
| Doona Sunshade Extension | 4.6 ★893 reviews | 360 | Check price on Amazon |
| Doona Handlebar Cover, Brown | 4.5 ★286 reviews | 320 | Check price on Amazon |
| Doona Rain Cover | 4.7 ★1,625 reviews | 300 | Check price on Amazon |
| Doona Essentials Bag, Nitro Black | 4.7 ★718 reviews | 260 | Check price on Amazon |
| Doona Winter Cover | 4.7 ★250 reviews | 170 | Check price on Amazon |
Who sells DOONA
- Huppins95%
- Lullaby Baby5%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 19
Rank 2 of 19 brands in Infant by estimated revenue in September 2026, with 17% of the category.
Frequently asked questions
Who makes DOONA?
DOONA is the brand name on 25 products we tracked on Amazon in September 2026 mostly in Infant (Baby Products). The largest seller of DOONA products that month was Huppins, with 95% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does DOONA sell on Amazon?
DOONA sold an estimated $2.3M on Amazon in September 2026, about 7,700 units. That is -18% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are DOONA's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Doona Car Seat & Stroller, Nitro Black (about 1,500 units); 2. Doona LATCH Base (about 940 units); 3. Doona Travel Bag, Black (about 540 units).