Who makes Depend? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $19.1M est./mo
- Trend
- Stable
- +5%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.4 ★ · 152,681 reviews
- Who sells it
- Mostly one seller
- Top seller has 92% of units
Depend estimated monthly revenue on Amazon
Our read on Depend
Depend ranks 1 of 118 brands in Protective Briefs & Underwear on Amazon, with an estimated 38% of the category's revenue. Its estimated revenue was $19.1M in September 2026 on 508,000 units, up 13% from $16.9M in June 2026, and the recent trend is labeled Stable at +5% over 2 months. The brand has 127 products selling across 24 sellers, but Amazon accounts for 92% of units, so sales are concentrated with one seller. The top product, Depend Fresh Protection Adult Diapers for Women, sells an estimated 23,000 units per month and is rated 4.5. The brand's average rating is 4.4 across 152,681 reviews, which falls in the Mixed band. This view covers 4 months of data.
Top Depend products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Depend Fresh Protection Adult Diapers for Women | 4.5 ★45,218 reviews | 23,000 | Check price on Amazon |
| Depend Fresh Protection Adult Diapers for Men | 4.5 ★30,948 reviews | 21,000 | Check price on Amazon |
| Depend Night Defense Adult Diapers for Women | 4.5 ★11,119 reviews | 12,000 | Check price on Amazon |
| Depend Guards Incontinence Pads for Men | 2.2 ★754 reviews | 11,000 | Check price on Amazon |
| Depend Shields Incontinence Pads for Men | 4.0 ★1,941 reviews | 9,400 | Check price on Amazon |
| Depend Real Fit Incontinence Underwear for Men | 4.5 ★13,808 reviews | 9,100 | Check price on Amazon |
| Depend Night Defense Adult Diapers for Men | 4.4 ★10,096 reviews | 7,100 | Check price on Amazon |
| Depend Silhouette Adult Diapers | 4.5 ★18,324 reviews | 4,100 | Check price on Amazon |
| Depend Postpartum Underwear for Women | 4.4 ★65 reviews | 2,100 | Check price on Amazon |
| Depend Adult Diapers with Tabs, Unisex, Large | 3.8 ★6,498 reviews | 1,100 | Check price on Amazon |
Who sells Depend
- Amazon92%
- Lion Heart Merchants5%
- T.A.K. Goods1%
- king of deals<1%
- AXEL Market<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 118
Rank 1 of 118 brands in Protective Briefs & Underwear by estimated revenue in September 2026, with 38% of the category.
Frequently asked questions
Who makes Depend?
Depend is the brand name on 127 products we tracked on Amazon in September 2026 mostly in Protective Briefs & Underwear (Health & Household). The largest seller of Depend products that month was Amazon, with 92% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Depend sell on Amazon?
Depend sold an estimated $19.1M on Amazon in September 2026, about 508,000 units. That is +13% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Depend's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Depend Fresh Protection Adult Diapers for Women (about 23,000 units); 2. Depend Fresh Protection Adult Diapers for Men (about 21,000 units); 3. Depend Night Defense Adult Diapers for Women (about 12,000 units).