Who makes Dawn? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $11.2M est./mo
- Trend
- Stable
- +5%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.8 ★ · 595,904 reviews
- Who sells it
- Mostly one seller
- Top seller has 93% of units
Dawn estimated monthly revenue on Amazon
Our read on Dawn
Dawn ranks 1 of 45 brands in Dish Soap, within Health & Household, with an estimated 65% of the leaf category's revenue. Its estimated revenue in September 2026 was $11.2M on 1,032,000 units, compared with $9.8M in June 2026, a change of +14% over 4 months of data. The recent trend is Stable at +5% across 2 months. Dawn has 85 products selling and 28 sellers, though Amazon accounts for 93% of units. Deals 2 Grab holds 3% and Cloud-Kart 1%. The top product is Dawn Powerwash Spray, Dish Soap, at 191,000 units per month. The average rating is 4.8 across 595,904 reviews, which falls in the Strong band.
Top Dawn products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Dawn Powerwash Spray, Dish Soap | 4.8 ★144,049 reviews | 191,000 | Check price on Amazon |
| Dawn EZ-Squeeze Ultra Dish Soap | 4.8 ★25,834 reviews | 133,000 | Check price on Amazon |
| Dawn Ultra Dish Soap Refill Jug | 4.8 ★126,243 reviews | 104,000 | Check price on Amazon |
| Dawn Dishwashing Liquid, Original Scent | 4.8 ★126,295 reviews | 90,000 | Check price on Amazon |
| Dawn Powerwash Fresh Dish Spray | 4.8 ★8,874 reviews | 49,000 | Check price on Amazon |
| Dawn Platinum Plus PowerSuds Liquid Dish Soap | 4.8 ★4,109 reviews | 39,000 | Check price on Amazon |
| Dawn Powerwash Free & Clear Light Pear Dish Spray | 4.8 ★5,953 reviews | 33,000 | Check price on Amazon |
| Dawn Platinum Refill Jug Dish Soap | 4.8 ★62,182 reviews | 27,000 | Check price on Amazon |
| Dawn Free & Clear EZ-Squeeze Dish Soap Liquid | 4.8 ★1,466 reviews | 26,000 | Check price on Amazon |
| Dawn Platinum Powerwash Dish Spray | 4.8 ★144,083 reviews | 19,000 | Check price on Amazon |
Who sells Dawn
- Amazon93%
- Deals 2 Grab3%
- Cloud-Kart1%
- RGM GROUP1%
- Favstock<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 45
Rank 1 of 45 brands in Dish Soap by estimated revenue in September 2026, with 65% of the category.
Frequently asked questions
Who makes Dawn?
Dawn is the brand name on 85 products we tracked on Amazon in September 2026 mostly in Dish Soap (Health & Household). The largest seller of Dawn products that month was Amazon, with 93% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Dawn sell on Amazon?
Dawn sold an estimated $11.2M on Amazon in September 2026, about 1,032,000 units. That is +14% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Dawn's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Dawn Powerwash Spray, Dish Soap (about 191,000 units); 2. Dawn EZ-Squeeze Ultra Dish Soap (about 133,000 units); 3. Dawn Ultra Dish Soap Refill Jug (about 104,000 units).