Who makes Crock-Pot? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.7M est./mo
- Trend
- Growing
- +16%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 218,236 reviews
- Who sells it
- Mostly one seller
- Top seller has 93% of units
Crock-Pot estimated monthly revenue on Amazon
Our read on Crock-Pot
Crock-Pot ranks 1 of 36 brands in Slow Cookers within Kitchen & Dining, with an estimated 36% of the category's revenue. Estimated revenue was $3.7M in September 2026 on 65,000 units, up 4% from $3.6M in June 2026, and the trend over the last 2 months is labeled Growing at +16%. The brand has 41 products selling and an average rating of 4.6 across 218,236 reviews. Its top product, the 7-Quart Manual Slow Cooker, sells an estimated 13,000 units per month. Sales are concentrated: Amazon accounts for 93% of units, with Spreetail at 5% and always quality at 1%. There are 5 sellers in total, and this view covers 4 months of data.
Top Crock-Pot products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Crock-Pot 7-Quart Manual Slow Cooker | 4.6 ★62,476 reviews | 13,000 | Check price on Amazon |
| Crock-Pot 8-Quart Manual Slow Cooker | 4.6 ★62,661 reviews | 6,400 | Check price on Amazon |
| Crock-Pot® Design Series 7-Quart Programmable Slow Cooker | 4.6 ★35,147 reviews | 5,200 | Check price on Amazon |
| Crock-Pot 7-Quart Slow Cooker | 4.6 ★35,153 reviews | 4,600 | Check price on Amazon |
| Crock-Pot® Design Series 7-Quart Manual Slow Cooker | 4.6 ★62,686 reviews | 4,200 | Check price on Amazon |
| Crock-Pot 6 Quart Cook & Carry Programmable Slow Cooker with Digital | 4.6 ★35,138 reviews | 3,100 | Check price on Amazon |
| Crock-Pot Small 2.5 Quart Casserole Slow Cooker in White/Blue | 4.6 ★9,241 reviews | 3,100 | Check price on Amazon |
| Crock-Pot Locking Lid 6qt Cook and Carry Programmable Slow Cooker | 4.5 ★310 reviews | 770 | Check price on Amazon |
| Crock-Pot 28-Ounce Mini Electric Heated Lunch Box | 4.5 ★1,295 reviews | 750 | Check price on Amazon |
| Crock-Pot Artisan 7-Quart Round Enameled Cast Iron Dutch Oven | 4.7 ★5,338 reviews | 270 | Check price on Amazon |
Who sells Crock-Pot
- Amazon93%
- Spreetail5%
- always quality1%
- Barkley Bargains Corp<1%
- Whole Premium Store<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 36
Rank 1 of 36 brands in Slow Cookers by estimated revenue in September 2026, with 36% of the category.
Frequently asked questions
Who makes Crock-Pot?
Crock-Pot is the brand name on 41 products we tracked on Amazon in September 2026 mostly in Slow Cookers (Kitchen & Dining). The largest seller of Crock-Pot products that month was Amazon, with 93% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Crock-Pot sell on Amazon?
Crock-Pot sold an estimated $3.7M on Amazon in September 2026, about 65,000 units. That is +4% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Crock-Pot's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Crock-Pot 7-Quart Manual Slow Cooker (about 13,000 units); 2. Crock-Pot 8-Quart Manual Slow Cooker (about 6,400 units); 3. Crock-Pot® Design Series 7-Quart Programmable Slow Cooker (about 5,200 units).