Who makes CRAFTSMAN? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $8.7M est./mo
- Trend
- Declining
- -19%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.4 ★ · 328,358 reviews
- Who sells it
- Mostly one seller
- Top seller has 88% of units
CRAFTSMAN estimated monthly revenue on Amazon
Our read on CRAFTSMAN
CRAFTSMAN ranks 2 of 30 brands in Wet-Dry Shop Vacuums on Amazon, with an estimated 21% share of the category's revenue in September 2026. Estimated monthly revenue was $8.7M on 172,000 units, down from $12.1M in June 2026, a change of -28% over the 4 months of data. The trend over the latest 2 months is labeled Declining at -19%. The brand has 309 products selling and an average rating of 4.4 across 328,358 reviews. Sales are concentrated: Amazon accounts for 88% of units, ToolDirect for 8%, and 40 sellers appear in total. The top product by units is a 25-Ft Tape Measure at 14,000 units per month.
Top CRAFTSMAN products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| CRAFTSMAN 25-Ft Tape Measure with Fraction Marketing | 4.7 ★2,619 reviews | 14,000 | Check price on Amazon |
| CRAFTSMAN CMXEVBE17250 2.5 Gallon 2.5 Peak HP Wet Dry Shop Vacuum | 4.4 ★10,212 reviews | 11,000 | Check price on Amazon |
| CRAFTSMAN Stud Finder, 3/4-Inch Depth | 4.2 ★23,891 reviews | 8,200 | Check price on Amazon |
| CRAFTSMAN Keychain Tape Measure, 6 FT | 4.8 ★2,030 reviews | 6,600 | Check price on Amazon |
| CRAFTSMAN Portable 12V Tire Inflator with Digital Gauge & Auto | 4.7 ★337 reviews | 6,400 | Check price on Amazon |
| 12 Days of CRAFTSMAN Advent Calendar | 0.0 ★ | 5,500 | Check price on Amazon |
| CRAFTSMAN Tire Inflator Portable Air Compressor | 4.5 ★1,625 reviews | 5,100 | Check price on Amazon |
| CRAFTSMAN Tool Box, Lockable | 4.5 ★2,839 reviews | 4,900 | Check price on Amazon |
| CRAFTSMAN Screwdriver Set | 4.8 ★1,989 reviews | 4,100 | Check price on Amazon |
| CRAFTSMAN Utility Knife Blades | 4.8 ★13,707 reviews | 3,900 | Check price on Amazon |
Who sells CRAFTSMAN
- Amazon88%
- ToolDirect8%
- Growth Oriented Solutions<1%
- American Plastics<1%
- Reliant Bay Trading<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#2 of 30
Rank 2 of 30 brands in Wet-Dry Shop Vacuums by estimated revenue in September 2026, with 21% of the category.
Frequently asked questions
Who makes CRAFTSMAN?
CRAFTSMAN is the brand name on 309 products we tracked on Amazon in September 2026 mostly in Wet-Dry Shop Vacuums (Tools & Home Improvement). The largest seller of CRAFTSMAN products that month was Amazon, with 88% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does CRAFTSMAN sell on Amazon?
CRAFTSMAN sold an estimated $8.7M on Amazon in September 2026, about 172,000 units. That is -28% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are CRAFTSMAN's best-selling products on Amazon?
By estimated units sold in September 2026: 1. CRAFTSMAN 25-Ft Tape Measure with Fraction Marketing (about 14,000 units); 2. CRAFTSMAN CMXEVBE17250 2.5 Gallon 2.5 Peak HP Wet Dry Shop Vacuum (about 11,000 units); 3. CRAFTSMAN Stud Finder, 3/4-Inch Depth (about 8,200 units).