Who makes BRITA? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $8.4M est./mo
- Trend
- Declining
- -18%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.6 ★ · 651,704 reviews
- Who sells it
- 19 sellers
- Top seller has 79% of units
BRITA estimated monthly revenue on Amazon
Our read on BRITA
BRITA ranks 1 of 78 brands in Replacement Pitcher Water Filters, with an estimated 38% of the category's revenue. Estimated revenue was $8.4M in September 2026 on 330,000 units, down from $10.4M in June 2026, a change of -19% over 4 months of data. The recent trend is labeled Declining, at -18% across the last 2 months. The brand has 65 products selling across 19 sellers, and Amazon accounts for 79% of units. Manny's Hardware holds 14% and Spray and Pray LLC holds 5%. The Brita Elite Replacement Water Filter, 2 Pack leads at 48,000 units per month with a 4.6 rating. The average rating is 4.6 across 651,704 reviews.
Top BRITA products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Brita Elite Replacement Water Filter, 2 Pack | 4.6 ★56,137 reviews | 48,000 | Check price on Amazon |
| Brita Original Replacement Water Filter | 4.8 ★227,525 reviews | 35,000 | Check price on Amazon |
| Brita Small 6-Cup Water Filter Pitcher | 4.5 ★36,315 reviews | 16,000 | Check price on Amazon |
| Brita Large 10 Cup Water Filter Pitcher | 4.6 ★60,139 reviews | 15,000 | Check price on Amazon |
| Brita Plus Replacement Water Filter | 4.7 ★12,529 reviews | 14,000 | Check price on Amazon |
| Brita Large 10-Cup Elite Water Filter Pitcher | 4.4 ★4,612 reviews | 9,500 | Check price on Amazon |
| Brita X-Large 27 Cup Water Dispenser | 4.3 ★14,264 reviews | 8,800 | Check price on Amazon |
| Brita Stream Pitcher Replacement Water Filter | 4.8 ★22,039 reviews | 8,300 | Check price on Amazon |
| Brita Elite Chrome Faucet Water Filter System | 3.8 ★3,169 reviews | 4,000 | Check price on Amazon |
| Brita Hard-Sided Plastic Premium Filtering Water Bottle | 4.6 ★34,097 reviews | 3,300 | Check price on Amazon |
Who sells BRITA
- Amazon79%
- Manny's Hardware14%
- Spray and Pray LLC5%
- The Candy/Cosmetic Depot<1%
- Mazgear<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 78
Rank 1 of 78 brands in Replacement Pitcher Water Filters by estimated revenue in September 2026, with 38% of the category.
Frequently asked questions
Who makes BRITA?
BRITA is the brand name on 65 products we tracked on Amazon in September 2026 mostly in Replacement Pitcher Water Filters (Tools & Home Improvement). The largest seller of BRITA products that month was Amazon, with 79% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does BRITA sell on Amazon?
BRITA sold an estimated $8.4M on Amazon in September 2026, about 330,000 units. That is -19% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are BRITA's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Brita Elite Replacement Water Filter, 2 Pack (about 48,000 units); 2. Brita Original Replacement Water Filter (about 35,000 units); 3. Brita Small 6-Cup Water Filter Pitcher (about 16,000 units).