Who makes BIC? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $6.7M est./mo
- Trend
- Declining
- -31%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.7 ★ · 801,705 reviews
- Who sells it
- Mostly one seller
- Top seller has 94% of units
BIC estimated monthly revenue on Amazon
Our read on BIC
BIC ranks 1 of 96 brands in the Lighters leaf category of Health & Household, with an estimated 41% share of that category's revenue. Estimated revenue in September 2026 was $6.7M on 723,000 units, down from $10.3M in June 2026, a change of -35%. The recent trend is labeled Declining, at -31% over 2 months, though the page covers only 4 months of data. BIC has 179 products selling and a 4.7 average rating across 801,705 reviews. Sales are concentrated: Amazon accounts for 94% of units, while 43 sellers are active in total. The top products by monthly units are mechanical pencils and ballpoint pens, led by BIC Xtra-Smooth Mechanical Pencils at 57,000 units per month.
Top BIC products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| BIC Xtra-Smooth Mechanical Pencils | 4.8 ★21,964 reviews | 57,000 | Check price on Amazon |
| BIC Xtra Smooth Mechanical Pencil | 4.8 ★38,318 reviews | 48,000 | Check price on Amazon |
| BIC Round Stic Black Ballpoint Pens | 4.7 ★14,532 reviews | 46,000 | Check price on Amazon |
| BIC Xtra Strong Mechanical Pencils with Erasers | 4.8 ★24,896 reviews | 45,000 | Check price on Amazon |
| BIC Round Stic Xtra Life Ballpoint Pen | 4.7 ★72,226 reviews | 43,000 | Check price on Amazon |
| BIC Round Stic Xtra Life Red Ballpoint Pens | 4.7 ★14,502 reviews | 37,000 | Check price on Amazon |
| BIC Multi-Purpose Classic Edition Lighters | 4.6 ★26,691 reviews | 31,000 | Check price on Amazon |
| BIC Silky Touch Women's Disposable Razors | 4.6 ★26,435 reviews | 19,000 | Check price on Amazon |
| BIC Maxi Pocket Lighters, Dependable | 4.8 ★35,029 reviews | 17,000 | Check price on Amazon |
| BIC Soleil 3 Colors Women's Disposable 3-Blade Razors | 4.7 ★23,730 reviews | 16,000 | Check price on Amazon |
Who sells BIC
- Amazon94%
- Prime Office Supplies1%
- The Official BIC Store1%
- BLUE WHALE 1 INC1%
- Best Price Dist.1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 96
Rank 1 of 96 brands in Lighters by estimated revenue in September 2026, with 41% of the category.
Frequently asked questions
Who makes BIC?
BIC is the brand name on 179 products we tracked on Amazon in September 2026 mostly in Lighters (Health & Household). The largest seller of BIC products that month was Amazon, with 94% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does BIC sell on Amazon?
BIC sold an estimated $6.7M on Amazon in September 2026, about 723,000 units. That is -35% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are BIC's best-selling products on Amazon?
By estimated units sold in September 2026: 1. BIC Xtra-Smooth Mechanical Pencils (about 57,000 units); 2. BIC Xtra Smooth Mechanical Pencil (about 48,000 units); 3. BIC Round Stic Black Ballpoint Pens (about 46,000 units).