Who makes BELLA? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $3.4M est./mo
- Trend
- Stable
- -9%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.2 ★ · 132,965 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
BELLA estimated monthly revenue on Amazon
Our read on BELLA
BELLA ranks 1 of 37 brands in Toasters, within Kitchen & Dining, with an estimated 34% of the category's revenue. Estimated revenue in September 2026 was $3.4M on 117,000 units, down 38% from $5.4M in June 2026, the first of 4 months of data. The recent trend is labeled Stable, with a change of -9% over 2 months. The brand has 64 products selling, and its top product, the Fits-Anywhere 2-Slice Slim Toaster, sells an estimated 36,000 units per month at a 4.2 rating. Sales are concentrated: Amazon accounts for more than 99% of units among 4 sellers. The average rating is 4.2 across 132,965 reviews, which places it in the Mixed band.
Top BELLA products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| bella Fits-Anywhere™ 2-Slice Slim Toaster | 4.2 ★21,128 reviews | 36,000 | Check price on Amazon |
| BELLA 12 Cup Programmable Coffee Maker | 3.7 ★2,502 reviews | 3,300 | Check price on Amazon |
| bella 1.5 Qt Slow Cooker with 3 Heat Manual Control | 4.6 ★2,843 reviews | 2,400 | Check price on Amazon |
| bella Two Tier Food Steamer with Stackable Baskets | 4.5 ★15,141 reviews | 2,300 | Check price on Amazon |
| bella 10 Speed Countertop Blender | 4.0 ★3,201 reviews | 2,200 | Check price on Amazon |
| bella Rocket Blender 6-Piece Set with Stacking Cups | 4.1 ★4,493 reviews | 1,800 | Check price on Amazon |
| Electric Can Opener, Automatic One-Touch | 4.2 ★20,039 reviews | 1,300 | Check price on Amazon |
| bella 1.5qt Manual Non-Toxic Slow Cooker with 3 Heat Settings | 4.6 ★2,798 reviews | 1,200 | Check price on Amazon |
| bella Fits-Anywhere™ Flip-n-Store Non-Toxic | 4.3 ★3,047 reviews | 1,200 | Check price on Amazon |
| bella 12 x 22 Electric Griddle with Warming Tray | 4.5 ★441 reviews | 980 | Check price on Amazon |
Who sells BELLA
- Amazon>99%
- LAKESIDE SHIPPING<1%
- DEELZ<1%
- 716Buffalovers LLC<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 37
Rank 1 of 37 brands in Toasters by estimated revenue in September 2026, with 34% of the category.
Frequently asked questions
Who makes BELLA?
BELLA is the brand name on 64 products we tracked on Amazon in September 2026 mostly in Toasters (Kitchen & Dining). The largest seller of BELLA products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does BELLA sell on Amazon?
BELLA sold an estimated $3.4M on Amazon in September 2026, about 117,000 units. That is -38% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are BELLA's best-selling products on Amazon?
By estimated units sold in September 2026: 1. bella Fits-Anywhere™ 2-Slice Slim Toaster (about 36,000 units); 2. BELLA 12 Cup Programmable Coffee Maker (about 3,300 units); 3. bella 1.5 Qt Slow Cooker with 3 Heat Manual Control (about 2,400 units).