Who makes BabyBjörn? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.5M est./mo
- Trend
- Stable
- -2%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 39,832 reviews
- Who sells it
- 8 sellers
- Top seller has 78% of units
BabyBjörn estimated monthly revenue on Amazon
Our read on BabyBjörn
BabyBjörn ranks 1 of 104 brands in the Bouncers leaf category on Amazon, with an estimated 23% of category revenue. In September 2026 its estimated revenue was $2.5M on 27,000 units, compared with $2.6M in June 2026, a change of -1% over 4 months of data. The recent trend is labeled Stable, at -2% over 2 months. The brand has 109 products selling across 8 sellers, and Amazon accounts for 78% of units. The top product by monthly units is the BabyBjörn Potty Chair, Deep Green/White, at 4,500 units and a 4.8 rating. The average rating is 4.5 across 39,832 reviews, which falls in the Strong band.
Top BabyBjörn products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| BabyBjörn Potty Chair, Deep Green/White | 4.8 ★4,500 reviews | 4,500 | Check price on Amazon |
| BabyBjörn Baby Carrier Mini | 4.6 ★1,385 reviews | 1,700 | Check price on Amazon |
| BabyBjörn Toilet Trainer, White/Gray | 4.8 ★5,602 reviews | 1,600 | Check price on Amazon |
| BabyBjörn Bouncer Bliss, Sand Gray | 4.8 ★479 reviews | 1,300 | Check price on Amazon |
| BabyBjörn Smart Potty, Deep Green/White | 4.7 ★7,876 reviews | 1,200 | Check price on Amazon |
| BabyBjörn Toy for Bouncer | 0.0 ★ | 1,100 | Check price on Amazon |
| BabyBjörn Bouncer Bliss, Light Beige | 4.8 ★158 reviews | 440 | Check price on Amazon |
| BabyBjörn Smart Potty, Deep Blue/White | 4.7 ★1,241 reviews | 410 | Check price on Amazon |
| BabyBjörn Bouncer Bliss, Woven mélange | 4.7 ★72 reviews | 410 | Check price on Amazon |
| BabyBjörn Bouncer Bliss, Dusty Pink | 4.8 ★143 reviews | 380 | Check price on Amazon |
Who sells BabyBjörn
- Amazon78%
- Traveling Tikes8%
- Rustic Retreat Store5%
- Crystal deals llc4%
- Dainty Baby4%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 104
Rank 1 of 104 brands in Bouncers by estimated revenue in September 2026, with 23% of the category.
Frequently asked questions
Who makes BabyBjörn?
BabyBjörn is the brand name on 109 products we tracked on Amazon in September 2026 mostly in Bouncers (Baby Products). The largest seller of BabyBjörn products that month was Amazon, with 78% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does BabyBjörn sell on Amazon?
BabyBjörn sold an estimated $2.5M on Amazon in September 2026, about 27,000 units. That is -1% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are BabyBjörn's best-selling products on Amazon?
By estimated units sold in September 2026: 1. BabyBjörn Potty Chair, Deep Green/White (about 4,500 units); 2. BabyBjörn Baby Carrier Mini (about 1,700 units); 3. BabyBjörn Toilet Trainer, White/Gray (about 1,600 units).