Who makes Aurora? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $2.5M est./mo
- Trend
- Stable
- +7%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.8 ★ · 439,361 reviews
- Who sells it
- 46 sellers
- Top seller has 31% of units
Aurora estimated monthly revenue on Amazon
Our read on Aurora
Aurora is a large brand in the Shredders leaf category of Office Products, ranking 4 among 42 brands with an estimated 9% of category revenue. Estimated revenue for September 2026 was $2.5M on 142,000 units, essentially level with June 2026 at +1%, and the trend is labeled Stable. Across 413 products and 46 sellers, Amazon accounts for 31% of units, followed by KART IT at 17% and Trinkets, Etc. at 14%. The top product, Nuova Premium Thermal Laminating Pouches, sells an estimated 6,400 units per month. The brand holds a 4.8 average rating across 439,361 reviews, which falls in the Strong band. This view covers 4 months of data.
Top Aurora products on Amazon
As an Amazon Associate we earn from qualifying purchases. Links to Amazon below are affiliate links.
| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Nuova Premium Thermal Laminating Pouches 9" x 11.5" | 4.8 ★6,320 reviews | 6,400 | Check price on Amazon |
| Aurora Peanuts Palm Pals 5" Snoopy Adorable Plush | 4.8 ★1,051 reviews | 4,500 | Check price on Amazon |
| Aurora Palm Pals 4" Luna Bat Adorable Plush | 4.8 ★1,431 reviews | 4,100 | Check price on Amazon |
| Aurora® Spooky Palm Pals™ Tricks Ghost™ Stuffed Animal | 4.8 ★55 reviews | 3,600 | Check price on Amazon |
| Aurora Palm Pals 5.5" Tackle Football Adorable Plush | 4.8 ★343 reviews | 3,400 | Check price on Amazon |
| Aurora Palm Pals 5" Maisy Candy Corn Spooky Plush | 4.8 ★150 reviews | 3,400 | Check price on Amazon |
| Aurora Palm Pals 6" Fall Maple Leaf Adorable Plush | 5.0 ★182 reviews | 2,500 | Check price on Amazon |
| Aurora Mini Flopsie 8" Ginger Cat Adorable Stuffed Animal | 4.8 ★75,540 reviews | 2,500 | Check price on Amazon |
| Aurora Palm Pals 4" Hoops Basketball Adorable Plush | 4.7 ★549 reviews | 2,400 | Check price on Amazon |
| Aurora Peanuts 13" Big Hugs Snoopy & Woodstock Adorable Plush | 4.9 ★490 reviews | 2,200 | Check price on Amazon |
Who sells Aurora
- Amazon31%
- KART IT17%
- Trinkets, Etc.14%
- 365+Happy Living5%
- Tuckers Toy Shop4%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#4 of 42
Rank 4 of 42 brands in Shredders by estimated revenue in September 2026, with 9% of the category.
Frequently asked questions
Who makes Aurora?
Aurora is the brand name on 413 products we tracked on Amazon in September 2026 mostly in Shredders (Office Products). The largest seller of Aurora products that month was Amazon, with 31% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Aurora sell on Amazon?
Aurora sold an estimated $2.5M on Amazon in September 2026, about 142,000 units. That is +1% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Aurora's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Nuova Premium Thermal Laminating Pouches 9" x 11.5" (about 6,400 units); 2. Aurora Peanuts Palm Pals 5" Snoopy Adorable Plush (about 4,500 units); 3. Aurora Palm Pals 4" Luna Bat Adorable Plush (about 4,100 units).