Who makes Amazon? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $8.1M est./mo
- Trend
- Growing
- +12%, last 2 vs prior 2 months
- Ratings
- Mixed
- 4.0 ★ · 106,047 reviews
- Who sells it
- Mostly one seller
- Top seller has >99% of units
Amazon estimated monthly revenue on Amazon
Our read on Amazon
Amazon ranks 1 of 5 brands in the Tablets category within Computers & Accessories, with a 99% share of estimated category revenue. Estimated revenue for September 2026 was $8.1M on 100,000 units, up from $7.2M in June 2026, a change of +12%. The trend is labeled Growing, based on 4 months of data. Amazon has 10 products selling, and sales are mostly through one seller, Amazon itself, with more than 99% of units. The average rating is 4.0, which falls in the Mixed band across 106,047 reviews. The top product by units is the Amazon Baby Registry Welcome Box at 55,000 per month and a 3.6 rating. The Fire HD 8 tablet follows at 15,000 units per month and a 4.5 rating.
Top Amazon products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Amazon Baby Registry Welcome Box | 3.6 ★5,733 reviews | 55,000 | Check price on Amazon |
| Amazon Fire HD 8 tablet | 4.5 ★10,638 reviews | 15,000 | Check price on Amazon |
| Amazon Fire HD 8 Kids Pro tablet | 4.6 ★5,853 reviews | 14,000 | Check price on Amazon |
| Amazon Fire HD 10 tablet, built for relaxation | 4.5 ★44,586 reviews | 14,000 | Check price on Amazon |
| Amazon Fire HD 8 Kids tablet, ages 3-7 | 4.6 ★5,122 reviews | 1,600 | Check price on Amazon |
| Amazon Fire 7 Kids tablet | 4.3 ★20,222 reviews | 890 | Check price on Amazon |
| Amazon Fire HD 8 Kids tablet | 4.6 ★5,113 reviews | 780 | Check price on Amazon |
| Assassin's Creed III | 4.6 ★2,095 reviews | 32 | Check price on Amazon |
| Kindle Scribe (16 GB) the first Kindle for reading, writing | 4.1 ★2,096 reviews | 20 | Check price on Amazon |
| Kindle Scribe (32 GB) the first Kindle for reading, writing | 4.3 ★6,685 reviews | 8 | Check price on Amazon |
Who sells Amazon
- Amazon>99%
- DealTavern USA (Serial Numbers Recorded)<1%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 5
Rank 1 of 5 brands in Tablets by estimated revenue in September 2026, with 99% of the category.
Frequently asked questions
Who makes Amazon?
Amazon is the brand name on 10 products we tracked on Amazon in September 2026 mostly in Tablets (Computers & Accessories). The largest seller of Amazon products that month was Amazon, with >99% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Amazon sell on Amazon?
Amazon sold an estimated $8.1M on Amazon in September 2026, about 100,000 units. That is +12% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Amazon's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Amazon Baby Registry Welcome Box (about 55,000 units); 2. Amazon Fire HD 8 tablet (about 15,000 units); 3. Amazon Fire HD 8 Kids Pro tablet (about 14,000 units).