Who makes Amazon Essentials? Amazon sales, products and sellers
Updated November 2026 with September 2026 data
At a glance
- Size
- Large
- $5.4M est./mo
- Trend
- Growing
- +20%, last 2 vs prior 2 months
- Ratings
- Strong
- 4.5 ★ · 737,062 reviews
- Who sells it
- Mostly one seller
- Top seller has 100% of units
Amazon Essentials estimated monthly revenue on Amazon
Our read on Amazon Essentials
Amazon Essentials ranks 1 of 43 brands in the Bikinis category, with an estimated 63% of that category's revenue. Estimated revenue in September 2026 was $5.4M on 320,000 units, up 31% from $4.1M in June 2026. The trend is labeled Growing, with a +20% change over the last 2 months. The brand has 2,440 products selling and an average rating of 4.5 across 737,062 reviews. Amazon is the only seller, with 100% of units. The top listed products are Micellar Water All-in-One Pink 13.5 Fl Oz at 9,500 units per month, Nail Polish Remover at 6,700, and Foaming Hand Wash Refill at 5,400. These figures cover 4 months of data, so the picture is still short-term.
Top Amazon Essentials products on Amazon
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| Product | Rating | Est. units/mo | Amazon link |
|---|---|---|---|
| Amazon Essentials Micellar Water All-in-One Pink 13.5 Fl Oz | 4.4 ★141 reviews | 9,500 | Check price on Amazon |
| Amazon Essentials Nail Polish Remover | 4.6 ★304 reviews | 6,700 | Check price on Amazon |
| Amazon Essentials Foaming Hand Wash Refill | 4.6 ★204 reviews | 5,400 | Check price on Amazon |
| Amazon Essentials Tea Tree Mint Shampoo | 4.4 ★436 reviews | 3,700 | Check price on Amazon |
| Amazon Essentials Men's Lightweight Breathable Cotton Slim Fit Tank | 4.5 ★11,032 reviews | 3,000 | Check price on Amazon |
| Amazon Essentials Girls' Fleece Zip-Up Hooded Sweatshirt with Lined | 4.6 ★16,071 reviews | 2,100 | Check price on Amazon |
| Amazon Essentials Micellar Water | 3.8 ★63 reviews | 1,900 | Check price on Amazon |
| Amazon Essentials Women's Square-Toe Mary Jane Ballet Flat with | 4.4 ★2,203 reviews | 1,800 | Check price on Amazon |
| Amazon Essentials Men's Slim Fit Crewneck Undershirts | 4.5 ★9,575 reviews | 1,700 | Check price on Amazon |
| Amazon Essentials Conditioner | 4.5 ★188 reviews | 1,500 | Check price on Amazon |
Who sells Amazon Essentials
- Amazon100%
Share of estimated units sold in September 2026, by the seller holding the Buy Box.
Place in its category
#1 of 43
Rank 1 of 43 brands in Bikinis by estimated revenue in September 2026, with 63% of the category.
Frequently asked questions
Who makes Amazon Essentials?
Amazon Essentials is the brand name on 2,440 products we tracked on Amazon in September 2026 mostly in Bikinis (Clothing, Shoes & Jewelry). The largest seller of Amazon Essentials products that month was Amazon, with 100% of estimated units. Amazon listings don't show the brand owner's legal name, so the brand's own website is the place to confirm its parent company.
How much does Amazon Essentials sell on Amazon?
Amazon Essentials sold an estimated $5.4M on Amazon in September 2026, about 320,000 units. That is +31% compared with June 2026. These are Ecominsights estimates, not figures reported by the brand.
What are Amazon Essentials's best-selling products on Amazon?
By estimated units sold in September 2026: 1. Amazon Essentials Micellar Water All-in-One Pink 13.5 Fl Oz (about 9,500 units); 2. Amazon Essentials Nail Polish Remover (about 6,700 units); 3. Amazon Essentials Foaming Hand Wash Refill (about 5,400 units).